Heylink vs Linktree: Which Link-in-Bio Should You Choose?

Heylink and Linktree are two of the most discussed link-in-bio tools, and they sit on roughly opposite ends of the category. Linktree is the recognizable default; Heylink is the challenger that gives more away on the free plan. If you are picking between them, the right choice depends on what you are optimizing for.

This is the short version of a comparison most articles drag out into 3,000 words. We cover what each tool optimizes for, how the features stack up, and which kind of creator each one is built for.

TL;DR

• Pick Linktree if brand recognition, monetization integrations, the largest creator ecosystem — or simply an uncapped number of links — are your priorities.
• Pick Heylink if you want to sell directly from the page, or want to see which link was clicked without paying. Its free tier includes link analytics; Linktree's does not.
• Pick neither if the free-plan walls are what bother you. A tool like Linkhiver gives you a full year of per-link click history free, and its Pro tier ($6/month or $45/year) adds SEO controls, your own domain and a fully unbranded page — though its free plan stops at 10 links, which is stricter than either tool here.

Feature comparison

The two tools cover the basics similarly. The differences show up in pricing tiers, what the free plan lets you measure, and how each one makes money from you.

Read from heylink.me/pricing and linktr.ee/s/pricing on 14 August 2026. Prices are omitted deliberately: Heylink quoted this reader Turkish lira, so any figure here would be one the vendor does not quote to you. Tiers change frequently — confirm on each provider's site before switching.

Where Heylink wins

Heylink gives away things the other tool holds back:

• Link analytics are included on the free plan, rather than starting a tier up.
• It sells natively from the page — a store, digital products, lead generation — plus menus and locations.
• 50 links free, and 100 on Pro. Fewer than Linktree, but far above a token starter cap.
• Its own site runs a large network of indexed country pages, so the company plainly does invest in search — for itself.

That last point needs separating from a claim this article used to make, and got wrong. Investing in your own rankings is not the same as handing users SEO controls for their page, and we could not confirm the second. On a live Heylink profile checked on 14 August 2026, the page carried no structured data at all, and its meta description contained unrendered markdown (**HeyLink.me**) — not what a working per-page SEO editor tends to produce. The URL and canonical tag were clean. One page is one sample, so treat this as a prompt to check rather than a verdict: if editing your own title and meta matters, confirm it inside the product before switching for that reason.

Where Linktree wins

Linktree wins on ecosystem, monetization, and — the one that surprises people — raw link count.

• Unlimited links on the free plan, where Heylink stops at 50.
• Largest template gallery and most polished mobile app.
• Strong monetization features — tips, paid pinned posts, subscription products, commerce links.
• Brand recognition: fans who see a linktr.ee URL know exactly what it is.
• Mature ecosystem of integrations (Mailchimp, Calendly, Shopify, Spotify, etc.).

If monetization through your bio is part of the business model, Linktree has more battle-tested infrastructure. The catch is measurement: its free plan reports no click data at all. Analytics begin on Starter, and removing the Linktree badge is two tiers up on Pro.

The gap neither one closes

They gate different things rather than the same thing, which is why "both hold back the good stuff" is too easy an answer.

Removing the provider footer is paid on both — that part is shared. After that they diverge: Linktree's free plan gives you no click data, so you optimize blind until you pay, while Heylink gives you the click data and takes 9.9% + 30c of anything you sell instead.

For the creator tired of both trade-offs, the answer is increasingly a category-newcomer tool. Linkhiver is the version of this thesis we obviously have a horse in — the free plan carries a real core (10 links, 11 themes, a full year of per-link click history), and Pro at $6/month or $45/year adds SEO controls, your own domain and branding removal. The honest cost is the cap: 10 links free and 50 on Pro, below both tools above. ice.bio operates on a similar model.

How to pick between them

Three short questions:

1. Do you make money through your bio page? If yes, Linktree has the deeper monetization infrastructure — though Heylink will let you sell on its free plan, if you accept the percentage.
2. Do you need more than 50 links? Then Linktree, the only one here that does not cap you.
3. Do you need to see which link was clicked before you pay anything? Then not Linktree.

And one bonus question: do you want to skip the trade-off entirely? Then look at the newer alternatives that give you real click data on the free plan and charge less than Linktree's Pro tier for SEO controls and an unbranded page.