Research

Research

Numbers we measured ourselves, published with the query behind them, the sample size, and what they cannot tell you.

• Brazilian bio-link audiences click twice as often as American onesWe measured 16,262 human-filtered page views across 470 Linkhiver pages over 60 days. The clearest pattern was not about design or link count. It was about geography.
• A third of link-in-bio traffic has no source at allInstagram sends 43.5% of the traffic we can identify. The second-biggest "channel" is not a channel — it is 36.3% of visits that arrive with nothing attached to say where they came from.
• Where Link-in-Bio Clicks Actually Go: Data From 921 LinksEvery link-in-bio guide repeats the same advice: put your most important link first. We had the click data to check it, so we did. The top slot gets about a quarter of clicks, not the lion's share — and the number of links on your page changes almost nothing about how many clicks you get in total.