Match the link to the video
The strongest TikTok bio pages reflect whatever is going viral right now, not a frozen list of links. When a video takes off, move the link it relates to straight to the top so viewers arriving from it find what they expected within a second of tapping through.
- Pin the product or sound featured in your latest video
- Lead with the tutorial or resource people asked for in the comments
- Push seasonal or campaign links to the top while they are relevant