Features
One page per capability, stating what the product actually does and on which plan.
Link-in-bio analytics
Per-link click counts on the free plan, with device, source and country breakdowns on Pro.
Privacy on your page
No ads on either plan, what gets recorded when someone opens your page, and where your own pixel fits.
Instagram auto-reply
A DM with your link for everyone who comments on your post: one auto-reply on the free plan, ten and an all-posts trigger on Pro.