UTM Link Generator
Add campaign tags to any link so you can see exactly which bio, post, or newsletter sent the traffic. Pick a preset, fill in the campaign, and copy the tagged URL — it is built right in your browser.
Quick presets
Your tagged link
Your tagged link appears here
The most common mistake
Tagging links on your own site
UTM tags are for links that bring people in from somewhere else — a bio, an email, an ad. Put one on a link between two pages of your own site and GA4 records it as a new traffic source for what happens next, so a sign-up that started on Instagram gets credited to your own homepage banner. Tag the inbound link once and leave internal links untagged.
Getting UTM tags right
- Keep every value lowercase. Analytics tools treat “Summer” and “summer” as two separate campaigns, which quietly splits one campaign’s numbers across two rows.
- Use hyphens instead of spaces — “spring-sale” stays readable in reports where “spring sale” turns into noise.
- Source and medium are the pair that actually attributes the visit. Campaign alone tells you what you ran, but not where it came from.
See where the clicks come from
New to campaign tracking? Start with understanding link analytics. Tagged URL too long for a bio? Shorten it with the free URL shortener. Sharing the tagged link offline? Turn it into a scannable QR code. Want to know how the page itself looks to a search engine? Run it through the link-in-bio SEO checker.
FAQ
What are UTM parameters?
They are five optional tags you add to the end of a URL — source, medium, campaign, term and content. They change nothing about the page; they simply travel with the visit so your analytics can report where it came from.
Which UTM parameters do I actually need?
Source and medium are the pair that attributes a session, and campaign is what makes the report readable. Term and content are optional and mostly useful for paid ads or A/B tests.
Do UTM tags work with a link-in-bio page?
Yes. Tag the link you put in your bio and every visit arrives labelled, so you can tell Instagram traffic from TikTok traffic instead of guessing. If the tagged link points at a Linkhiver page, you also see the clicks on each individual link.
Why does capitalisation matter?
UTM values are case-sensitive in most analytics tools, so Summer and summer become two different campaigns and your numbers get split in half. Lowercase everything and the problem disappears.
Do I have to build a tagged URL by hand every time?
Not always. A Linkhiver short link can store its own UTM values and append them at redirect time, so you share one short link and the tags are added for you — useful when the same destination gets tagged over and over. That is a Pro feature; free short links redirect without adding anything, so tag the URL here first. Either way the tags travel with the click.
Tag the link, then see every tap
UTM tags tell you which platform sent the visit. A free Linkhiver page tells you which link they tapped once they arrived.
Create your free Linkhiver page